Fresco, Author at Trymata https://www1.trymata.com/blog/author/fresco/ Fri, 17 Mar 2023 00:38:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://trymata.com/wp-content/uploads/2022/09/cropped-Trymata-blog-logo-1000x1000-px-32x32.png Fresco, Author at Trymata https://www1.trymata.com/blog/author/fresco/ 32 32 226506926 What are the Gestalt Principles, and why are they important for UX? https://trymata.com/blog/2022/08/10/gestalt-principles-and-ux/ https://trymata.com/blog/2022/08/10/gestalt-principles-and-ux/#respond Wed, 10 Aug 2022 17:41:06 +0000 https://www.trymyui.com/blog/?p=18838 It is critical to understand the fundamentals of design in order to meeting the customer's needs and create an efficient user interface. The Gestalt Principles are some of the most important pieces of knowledge for any designer and have real impacts on how the user interprets information. This article will define the Gestalt Principles and analyze how they’re impactful for UX and UI.

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]]> https://trymata.com/blog/2022/08/10/gestalt-principles-and-ux/feed/ 0 18838 7 ways to measure user experience using metrics & KPIs https://trymata.com/blog/2022/07/20/7-ways-to-measure-user-experience/ https://trymata.com/blog/2022/07/20/7-ways-to-measure-user-experience/#respond Wed, 20 Jul 2022 11:36:27 +0000 https://www.trymyui.com/blog/?p=18727 User experience is the concept of gauging the satisfaction or frustration of your users while they interact with your product/service. Optimizing the user’s experience throughout their journey is one of the best ways to improve your brand image and secure lasting engagement. Before you can improve your offering, you must develop a deep understanding of where you can improve their experience. To do this, you need to analyze some key metrics and KPIs to gain a holistic view of your customer experience. This article will outline some helpful metrics and key performance indicators (KPIs) that you can use to help measure and improve your user experience.

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]]> https://trymata.com/blog/2022/07/20/7-ways-to-measure-user-experience/feed/ 0 18727 Customer persona analysis https://trymata.com/blog/2022/06/22/customer-persona-analysis/ https://trymata.com/blog/2022/06/22/customer-persona-analysis/#respond Wed, 22 Jun 2022 20:43:13 +0000 https://www.trymyui.com/blog/?p=18558 Simply having a good product/service isn’t enough to attract users and create a successful business. You need to reach people that are interested in your solution, have a need for it, and are willing to pay. These three factors are part of a larger image that makes up customer intent and product-market fit. To analyze how your product fits and who the specific audience is, it’s helpful to create a customer persona analysis. This article will define a customer persona analysis and talk about how to build one, why it’s important, and two different research methods used to help create this analysis.

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]]> https://trymata.com/blog/2022/06/22/customer-persona-analysis/feed/ 0 18558 What is card sorting in UX? https://trymata.com/blog/2022/05/09/card-sorting-in-ux/ https://trymata.com/blog/2022/05/09/card-sorting-in-ux/#respond Mon, 09 May 2022 20:23:33 +0000 https://www.trymyui.com/blog/?p=18377 One of the easiest traps for a company to fall into is designing a product in their eyes rather than the eyes of the customer. This can lead to many problems. In order to avoid it, it’s important that the user experience is driven by customer feedback. One popular way companies attempt to give user’s a decisive say in UX design is through card sorting. In this article, we will define card sorting, discuss some different branches of it, and talk about its various advantages.

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]]> https://trymata.com/blog/2022/05/09/card-sorting-in-ux/feed/ 0 18377 Concept testing, prototyping, and product roadmaps https://trymata.com/blog/2022/04/08/concept-testing-prototyping-and-product-roadmaps/ https://trymata.com/blog/2022/04/08/concept-testing-prototyping-and-product-roadmaps/#respond Fri, 08 Apr 2022 17:53:33 +0000 https://www.trymyui.com/blog/?p=18156 Meeting customer expectations doesn’t happen by coincidence. It takes careful planning and execution to create a satisfactory product in the eyes of the customer. How can you ensure your product meets the customer’s needs? The answer is concept testing. In this article, we will define and talk about some of the reasons it’s so important. Additionally, we will talk about how it’s similar to prototyping and can impact your product roadmap.

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]]> https://trymata.com/blog/2022/04/08/concept-testing-prototyping-and-product-roadmaps/feed/ 0 18156 User personas: what are they and why are they important for UX? https://trymata.com/blog/2022/03/17/user-personas-what-are-they-and-why-are-they-important-for-ux/ https://trymata.com/blog/2022/03/17/user-personas-what-are-they-and-why-are-they-important-for-ux/#respond Thu, 17 Mar 2022 15:49:24 +0000 https://www.trymyui.com/blog/?p=17890 One of the most essential parts of product design is understanding the customer. Understanding who you're designing a product for and how it will meet their needs is crucial to the entire process. The first step in creating this understanding is building a user persona. 

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]]> https://trymata.com/blog/2022/03/17/user-personas-what-are-they-and-why-are-they-important-for-ux/feed/ 0 17890 How online whiteboards help facilitate qualitative and quantitative research https://trymata.com/blog/2022/03/07/how-online-whiteboards-help-facilitate-qualitative-and-quantitative-research/ https://trymata.com/blog/2022/03/07/how-online-whiteboards-help-facilitate-qualitative-and-quantitative-research/#respond Mon, 07 Mar 2022 19:09:51 +0000 https://www.trymyui.com/blog/?p=17799 When gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of a user’s experience but are usually conducted in different ways. In this article, we’ll outline how online whiteboards can help facilitate both qualitative and quantitative user research and will briefly discuss the difference between the two. 

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]]> https://trymata.com/blog/2022/03/07/how-online-whiteboards-help-facilitate-qualitative-and-quantitative-research/feed/ 0 17799 How online whiteboards can help create your Minimum Viable Product https://trymata.com/blog/2022/01/24/online-whiteboards-help-create-minimum-viable-product/ https://trymata.com/blog/2022/01/24/online-whiteboards-help-create-minimum-viable-product/#respond Mon, 24 Jan 2022 17:46:30 +0000 https://www.trymyui.com/blog/?p=17604 When you’re creating a new product or service, the core value that you're trying to provide is encapsulated in your minimum viable product, or MVP. Creating an MVP doesn’t just happen, though – you need the right tools to bring it into existence.

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]]> https://trymata.com/blog/2022/01/24/online-whiteboards-help-create-minimum-viable-product/feed/ 0 17604 How online whiteboards create engaging usability tests https://trymata.com/blog/2021/11/04/how-online-whiteboards-create-engaging-usability-tests/ https://trymata.com/blog/2021/11/04/how-online-whiteboards-create-engaging-usability-tests/#respond Fri, 05 Nov 2021 01:03:40 +0000 https://www.trymyui.com/blog/?p=17169 Online whiteboards create a shared space where people can visualize data and imagery to better understand the concept they’re analyzing. This article outlines why online whiteboards are so effective when paired with usability testing and how they can effectively incorporate customer feedback.

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]]> https://trymata.com/blog/2021/11/04/how-online-whiteboards-create-engaging-usability-tests/feed/ 0 17169 How design thinking helps improve UX https://trymata.com/blog/2021/10/24/how-design-thinking-helps-improve-ux/ https://trymata.com/blog/2021/10/24/how-design-thinking-helps-improve-ux/#respond Sun, 24 Oct 2021 18:56:00 +0000 https://www.trymyui.com/blog/?p=17120 Design thinking is a process that helps teams understand their customer’s needs and create solutions that are innovative and to the point. In this article, we discuss and demonstrate some of the ways it can help improve your UX.

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