Comments on: 5 reasons you should say farewell to focus groups https://trymata.com/blog/2014/10/28/5-reasons-to-say-farewell-to-focus-groups/ Tue, 16 May 2023 18:36:36 +0000 hourly 1 https://wordpress.org/?v=6.4.2 By: 5 reasons you should say farewell to focus groups https://trymata.com/blog/2014/10/28/5-reasons-to-say-farewell-to-focus-groups/#comment-1536 Mon, 02 Feb 2015 19:40:21 +0000 http://www.trymyui.com/user-testing-blog/?p=395#comment-1536 http://goo.gl/fpKg3e

A number of years ago, British Airways needed to find out what customers wanted. They were adding mini refrigerators to first class seating sections so passengers could help themselves to a snack during long overnight flights, and needed to find out ex…

]]>