comparative usability testing Archives - Trymata https://www1.trymata.com/blog/tag/comparative-usability-testing/ Sun, 17 Dec 2023 20:40:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://trymata.com/wp-content/uploads/2022/09/cropped-Trymata-blog-logo-1000x1000-px-32x32.png comparative usability testing Archives - Trymata https://www1.trymata.com/blog/tag/comparative-usability-testing/ 32 32 226506926 How to Gather UX Data for eComm Sites https://trymata.com/blog/2021/03/24/how-to-gather-ux-data-for-e-commerce-sites/ https://trymata.com/blog/2021/03/24/how-to-gather-ux-data-for-e-commerce-sites/#respond Wed, 24 Mar 2021 09:41:30 +0000 https://www.trymyui.com/blog/?p=16163 Data is a powerful force. It provides endless actionable insights that improve the ways we...

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]]> https://trymata.com/blog/2021/03/24/how-to-gather-ux-data-for-e-commerce-sites/feed/ 0 16163 A case study in competitive usability testing (Part 2) https://trymata.com/blog/2019/10/03/competitive-usability-testing-case-study-part-2-results/ https://trymata.com/blog/2019/10/03/competitive-usability-testing-case-study-part-2-results/#respond Thu, 03 Oct 2019 06:54:49 +0000 https://www.trymyui.com/blog/?p=9388 After the results came in, we parsed the survey results and analyzed key pieces of the video data to see how the two sites compared. This post describes our methods, what we learned, and the implications for running your own competitive user testing study.

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]]> https://trymata.com/blog/2019/10/03/competitive-usability-testing-case-study-part-2-results/feed/ 0 9388 A case study in competitive usability testing (Part 1) https://trymata.com/blog/2019/09/16/competitive-usability-testing-case-study-part-1-setup/ https://trymata.com/blog/2019/09/16/competitive-usability-testing-case-study-part-1-setup/#respond Mon, 16 Sep 2019 17:52:14 +0000 https://www.trymyui.com/blog/?p=8890 We revisited our old Domino's vs Pizza Hut UX faceoff, this time with 20 test participants, to see what we would find – not just about the UX of ordering pizza online, but also about how to run competitive usability tests, and how to use quantitative data in a competitive UX study.

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]]> https://trymata.com/blog/2019/09/16/competitive-usability-testing-case-study-part-1-setup/feed/ 0 8890 How to write tasks for effective usability testing https://trymata.com/blog/2016/02/03/writing-usability-testing-tasks/ https://trymata.com/blog/2016/02/03/writing-usability-testing-tasks/#respond Wed, 03 Feb 2016 17:41:15 +0000 http://blog.trymyui.com/?p=1958 A walk through the exact scenario and tasks we used for the UX Wars: Domino's vs Pizza Hut usability tests, with commentary on why each was included and how we chose the wording.

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