qualitative Archives - Trymata https://www1.trymata.com/blog/tag/qualitative/ Sat, 16 Dec 2023 16:02:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://trymata.com/wp-content/uploads/2022/09/cropped-Trymata-blog-logo-1000x1000-px-32x32.png qualitative Archives - Trymata https://www1.trymata.com/blog/tag/qualitative/ 32 32 226506926 Optimizing design with data: A case study with Crown Bees https://trymata.com/blog/2015/05/13/optimizing-design-with-data-a-case-study-with-crown-bees/ https://trymata.com/blog/2015/05/13/optimizing-design-with-data-a-case-study-with-crown-bees/#comments Wed, 13 May 2015 16:54:53 +0000 http://blog.trymyui.com/?p=799 What does data-driven design look like in action? We worked with conversion rate optimizer PayBoard to improve a niche commerce website called Crown Bees, an information and supplies site for amateur beekeepers. With a combination of quantitative visitor metrics and qualitative usability testing, we identified some critical ways in which the site could perform better.

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]]> https://trymata.com/blog/2015/05/13/optimizing-design-with-data-a-case-study-with-crown-bees/feed/ 1 799 Take me out to the ball game https://trymata.com/blog/2015/04/29/take-me-out-to-the-ball-game/ https://trymata.com/blog/2015/04/29/take-me-out-to-the-ball-game/#respond Wed, 29 Apr 2015 16:28:54 +0000 http://blog.trymyui.com/?p=773 Each year as spring arrives, the 30 teams of Major League Baseball head to Arizona and Florida to kick off spring training. Every day for a month and a half, the players train, drill, and play scrimmages in preparation for the regular season. This month and a half provides two valuable returns for the teams...

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]]> https://trymata.com/blog/2015/04/29/take-me-out-to-the-ball-game/feed/ 0 773 Qualitative, Quantitative: Going deeper and wider with UX research https://trymata.com/blog/2014/11/11/qualitative-quantitative-going-deeper-and-wider-with-ux-research/ https://trymata.com/blog/2014/11/11/qualitative-quantitative-going-deeper-and-wider-with-ux-research/#respond Tue, 11 Nov 2014 19:15:13 +0000 http://www.trymyui.com/user-testing-blog/?p=437 What's the relationship between qualitative and quantitative in UX research?

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