memory Archives - Trymata https://www1.trymata.com/blog/tag/memory/ Sat, 16 Dec 2023 15:53:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://trymata.com/wp-content/uploads/2022/09/cropped-Trymata-blog-logo-1000x1000-px-32x32.png memory Archives - Trymata https://www1.trymata.com/blog/tag/memory/ 32 32 226506926 Recall is dead: Are you peeking into your customers’ heads? https://trymata.com/blog/2014/10/21/recall-is-dead-are-you-peeking-into-your-customers%e2%80%99-heads/ https://trymata.com/blog/2014/10/21/recall-is-dead-are-you-peeking-into-your-customers%e2%80%99-heads/#respond Tue, 21 Oct 2014 15:56:55 +0000 http://www.trymyui.com/user-testing-blog/?p=371 Relying on what people remember after the fact when doing UX research can generate inaccurate and misleading data. How can we know what people are thinking in the moment?

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