personas Archives - Trymata https://www1.trymata.com/blog/tag/personas/ Sun, 17 Dec 2023 15:20:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://trymata.com/wp-content/uploads/2022/09/cropped-Trymata-blog-logo-1000x1000-px-32x32.png personas Archives - Trymata https://www1.trymata.com/blog/tag/personas/ 32 32 226506926 User personas: what are they and why are they important for UX? https://trymata.com/blog/2022/03/17/user-personas-what-are-they-and-why-are-they-important-for-ux/ https://trymata.com/blog/2022/03/17/user-personas-what-are-they-and-why-are-they-important-for-ux/#respond Thu, 17 Mar 2022 15:49:24 +0000 https://www.trymyui.com/blog/?p=17890 One of the most essential parts of product design is understanding the customer. Understanding who you're designing a product for and how it will meet their needs is crucial to the entire process. The first step in creating this understanding is building a user persona. 

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]]> https://trymata.com/blog/2022/03/17/user-personas-what-are-they-and-why-are-they-important-for-ux/feed/ 0 17890 Widespread mistakes in personas: how to fix them https://trymata.com/blog/2022/03/14/widespread-mistakes-in-personas-how-to-fix-them/ https://trymata.com/blog/2022/03/14/widespread-mistakes-in-personas-how-to-fix-them/#respond Mon, 14 Mar 2022 16:52:06 +0000 https://www.trymyui.com/blog/?p=17859 Personas are a way for businesses to get a better understanding of their customers. If you have been using personas for years without success, then it is time to reassess your process. In today's world of analytics and customer feedback, some widespread mistakes can lead to failure with your personas. Let’s learn more about personas in this blog.

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]]> https://trymata.com/blog/2022/03/14/widespread-mistakes-in-personas-how-to-fix-them/feed/ 0 17859 How Trump’s inauguration changed the UX equation for Gallup https://trymata.com/blog/2017/10/25/trump-inauguration-changed-gallup-ux-equation/ https://trymata.com/blog/2017/10/25/trump-inauguration-changed-gallup-ux-equation/#respond Wed, 25 Oct 2017 18:08:09 +0000 https://www.trymyui.com/blog/?p=3860 Gallup has been tracking presidential approval ratings since the Truman administration. When Donald Trump was inaugurated in January 2017, new pressures spurred their web design team to re-evaluate the UX of the Presidential Job Approval Center.

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]]> https://trymata.com/blog/2017/10/25/trump-inauguration-changed-gallup-ux-equation/feed/ 0 3860 Serving special education needs with mobile UX https://trymata.com/blog/2016/08/10/mobile-app-ux-for-special-education/ https://trymata.com/blog/2016/08/10/mobile-app-ux-for-special-education/#respond Wed, 10 Aug 2016 18:02:01 +0000 http://blog.trymyui.com/?p=2751 The story of designing an app to help dyslexic students in the classroom, and to help teachers recognize the signs of the condition and respond appropriately to help students.

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]]> https://trymata.com/blog/2016/08/10/mobile-app-ux-for-special-education/feed/ 0 2751 Finding Nuance Webinar: Q&A https://trymata.com/blog/2015/02/25/finding-nuance-webinar-qa/ https://trymata.com/blog/2015/02/25/finding-nuance-webinar-qa/#respond Wed, 25 Feb 2015 17:35:20 +0000 http://blog.trymyui.com/?p=675 We got together with UX designer Mariano Andres Garcia and UX professor Guiseppe Getto to talk about how you can optimize your usability research to get the most insight out of it and get beyond the obvious issues to see the more subtle usability problems. Here is a recap of the Q&A from the webinar.

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