UX Industry Archives - Trymata https://www1.trymata.com/blog/category/industry/ Wed, 21 Jun 2023 16:40:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://trymata.com/wp-content/uploads/2022/09/cropped-Trymata-blog-logo-1000x1000-px-32x32.png UX Industry Archives - Trymata https://www1.trymata.com/blog/category/industry/ 32 32 226506926 Switching away from Google Analytics 4 https://trymata.com/blog/2023/06/20/switching-away-from-google-analytics-4/ https://trymata.com/blog/2023/06/20/switching-away-from-google-analytics-4/#respond Tue, 20 Jun 2023 17:31:25 +0000 https://trymata.com/?p=20056 Google Analytics 4 is coming, despite its major shortcomings & massive unpopularity. Here's how our team switched away from GA4 by building the replacement we wanted for ourselves.

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]]> https://trymata.com/blog/2023/06/20/switching-away-from-google-analytics-4/feed/ 0 20056 Using AI to analyze how your users think & feel https://trymata.com/blog/2023/06/14/ai-user-testing-analyze-how-users-think-feel/ https://trymata.com/blog/2023/06/14/ai-user-testing-analyze-how-users-think-feel/#respond Wed, 14 Jun 2023 20:37:37 +0000 https://trymata.com/?p=19941 AI-powered user testing can open doors to more thorough, more effective, and more reliable UX research findings, helping companies evaluate user experience issues, digital product performance, and other key user journey touchpoints.

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]]> https://trymata.com/blog/2023/06/14/ai-user-testing-analyze-how-users-think-feel/feed/ 0 19941 What to expect about Google Analytics 4: For non-expert GA users https://trymata.com/blog/2023/06/09/google-analytics-4-what-to-expect-non-expert/ https://trymata.com/blog/2023/06/09/google-analytics-4-what-to-expect-non-expert/#respond Fri, 09 Jun 2023 22:25:11 +0000 https://trymata.com/?p=19968 An overview of what you can expect from the transition from UA to Google Analytics 4, if you're not a GA expert.

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]]> https://trymata.com/blog/2023/06/09/google-analytics-4-what-to-expect-non-expert/feed/ 0 19968 Finding the value in your old UX research data https://trymata.com/blog/2023/04/28/finding-value-old-ux-research-data/ https://trymata.com/blog/2023/04/28/finding-value-old-ux-research-data/#respond Fri, 28 Apr 2023 17:12:48 +0000 https://trymata.com/?p=19702 Too often, UX research data ends up shelved and never used again after the initial project & presentation. How can we get more from our data?

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]]> https://trymata.com/blog/2023/04/28/finding-value-old-ux-research-data/feed/ 0 19702 The 9 best UX & product quotes from Trymata’s new podcast https://trymata.com/blog/2023/04/25/best-ux-product-quotes-trymata-podcast/ https://trymata.com/blog/2023/04/25/best-ux-product-quotes-trymata-podcast/#respond Tue, 25 Apr 2023 21:09:07 +0000 https://trymata.com/?p=19650 Read the most impactful quotes about UX & product from the first 6 episodes of Trymata's new tech podcast, "Re:Design/Growth."

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]]> https://trymata.com/blog/2023/04/25/best-ux-product-quotes-trymata-podcast/feed/ 0 19650 How to use ChatGPT to write your usability test script https://trymata.com/blog/2023/01/23/use-chatgpt-ai-write-usability-test-task-script/ https://trymata.com/blog/2023/01/23/use-chatgpt-ai-write-usability-test-task-script/#respond Mon, 23 Jan 2023 21:00:27 +0000 https://blog.trymata.com/?p=18996 Wondering if ChatGPT's AI engine can help you write your usability testing task scripts? Our team did the research to find out exactly what conversational prompts work best to get a ready-to-use test script.

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]]> https://trymata.com/blog/2023/01/23/use-chatgpt-ai-write-usability-test-task-script/feed/ 0 18996 TryMyUI has rebranded to Trymata! https://trymata.com/blog/2022/10/18/trymyui-rebrand-trymata/ https://trymata.com/blog/2022/10/18/trymyui-rebrand-trymata/#respond Tue, 18 Oct 2022 19:16:39 +0000 https://www.trymyui.com/blog/?p=18897 We're proud to announce that TryMyUI has rebranded to Trymata! Under our new name, we're expanding our product offerings – and our vision for the future – to become a complete digital experience insights solution. Read all about the new brand, what's changing, and what it means for you!

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]]> https://trymata.com/blog/2022/10/18/trymyui-rebrand-trymata/feed/ 0 18897 Why invest in a digital experience platform for your e-commerce business https://trymata.com/blog/2022/08/12/digital-experience-platform-for-e-commerce/ https://trymata.com/blog/2022/08/12/digital-experience-platform-for-e-commerce/#respond Fri, 12 Aug 2022 17:02:52 +0000 https://www.trymyui.com/blog/?p=18855 If an e-commerce business wants to deliver a personalized customer experience, it should be looking forward to investing in digital experience platforms. This article is all you need to know about digital experience platforms and why you should invest in one.

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]]> https://trymata.com/blog/2022/08/12/digital-experience-platform-for-e-commerce/feed/ 0 18855 What are the Gestalt Principles, and why are they important for UX? https://trymata.com/blog/2022/08/10/gestalt-principles-and-ux/ https://trymata.com/blog/2022/08/10/gestalt-principles-and-ux/#respond Wed, 10 Aug 2022 17:41:06 +0000 https://www.trymyui.com/blog/?p=18838 It is critical to understand the fundamentals of design in order to meeting the customer's needs and create an efficient user interface. The Gestalt Principles are some of the most important pieces of knowledge for any designer and have real impacts on how the user interprets information. This article will define the Gestalt Principles and analyze how they’re impactful for UX and UI.

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]]> https://trymata.com/blog/2022/08/10/gestalt-principles-and-ux/feed/ 0 18838 What are digital experience platforms? https://trymata.com/blog/2022/06/24/digital-experience-platforms/ https://trymata.com/blog/2022/06/24/digital-experience-platforms/#respond Fri, 24 Jun 2022 22:10:14 +0000 https://www.trymyui.com/blog/?p=18571 In a technology-centric society, we are seeing more and more business sectors move to a digital space. Apps and websites that accomplish the same thing as and eventually replace brick and mortar establishments are on the rise. Consumers enjoy the accessibility and flexibility of a more digital world. Therefore, it is up to businesses to ensure that they are creating the best digital experience possible. While there is a lot of conversation around user experience and customer experience and the platforms that can help you understand how users feel about those things, it's high time to have a conversation about digital experience platforms - what they are and how they can benefit your business.

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