design thinking Archives - Trymata https://www1.trymata.com/blog/tag/design-thinking/ Wed, 10 Aug 2022 17:41:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://trymata.com/wp-content/uploads/2022/09/cropped-Trymata-blog-logo-1000x1000-px-32x32.png design thinking Archives - Trymata https://www1.trymata.com/blog/tag/design-thinking/ 32 32 226506926 What are the Gestalt Principles, and why are they important for UX? https://trymata.com/blog/2022/08/10/gestalt-principles-and-ux/ https://trymata.com/blog/2022/08/10/gestalt-principles-and-ux/#respond Wed, 10 Aug 2022 17:41:06 +0000 https://www.trymyui.com/blog/?p=18838 It is critical to understand the fundamentals of design in order to meeting the customer's needs and create an efficient user interface. The Gestalt Principles are some of the most important pieces of knowledge for any designer and have real impacts on how the user interprets information. This article will define the Gestalt Principles and analyze how they’re impactful for UX and UI.

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]]> https://trymata.com/blog/2022/08/10/gestalt-principles-and-ux/feed/ 0 18838 Digital customer experience: Digital experience and customer experience combined https://trymata.com/blog/2022/08/05/digital-customer-experience/ https://trymata.com/blog/2022/08/05/digital-customer-experience/#respond Fri, 05 Aug 2022 16:56:55 +0000 https://www.trymyui.com/blog/?p=18816 Before discussing the differences between a digital experience (DX) and customer experience (CX), one thing should be clear: DX and CX are closely related. Therefore, most companies often use these terms interchangeably. Remember, the digital experience is the key component of the overall customer experience strategy. As well, there is the concept of digital customer experience.

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]]> https://trymata.com/blog/2022/08/05/digital-customer-experience/feed/ 0 18816 It’s just not working: How to break up with bad UX design https://trymata.com/blog/2022/07/22/break-up-with-bad-ux-design/ https://trymata.com/blog/2022/07/22/break-up-with-bad-ux-design/#comments Fri, 22 Jul 2022 14:16:21 +0000 https://www.trymyui.com/blog/?p=18736 Ours truly is the great age of technology, and that means that your work in the IT field isn’t just in demand, it’s always engaging. Whether you’re a programmer, a software engineer, a designer, or a product manager, every day brings new challenges and new opportunities to innovate, learn, and expand your skills.

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]]> https://trymata.com/blog/2022/07/22/break-up-with-bad-ux-design/feed/ 1 18736 Customer persona analysis https://trymata.com/blog/2022/06/22/customer-persona-analysis/ https://trymata.com/blog/2022/06/22/customer-persona-analysis/#respond Wed, 22 Jun 2022 20:43:13 +0000 https://www.trymyui.com/blog/?p=18558 Simply having a good product/service isn’t enough to attract users and create a successful business. You need to reach people that are interested in your solution, have a need for it, and are willing to pay. These three factors are part of a larger image that makes up customer intent and product-market fit. To analyze how your product fits and who the specific audience is, it’s helpful to create a customer persona analysis. This article will define a customer persona analysis and talk about how to build one, why it’s important, and two different research methods used to help create this analysis.

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]]> https://trymata.com/blog/2022/06/22/customer-persona-analysis/feed/ 0 18558 10 UI mistakes that SaaS marketers make https://trymata.com/blog/2022/06/16/ui-mistakes-saas-marketers-make/ https://trymata.com/blog/2022/06/16/ui-mistakes-saas-marketers-make/#comments Thu, 16 Jun 2022 17:55:07 +0000 https://www.trymyui.com/blog/?p=18509 User interface (UI) and UX design are critical components in any industry, especially for SaaS brands. The SaaS market is highly competitive. This is why it’s crucial to take your time doing UI and UX research to make sure your product and marketing efforts are more thorough and check all the right boxes. If you are too focused on creating and marketing the best product, you can easily lose sight of what really matters — your customers. Below, we’ll review the top 10 SaaS marketing mistakes and tips for how to overcome them.

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]]> https://trymata.com/blog/2022/06/16/ui-mistakes-saas-marketers-make/feed/ 1 18509 Key components of the UX design process https://trymata.com/blog/2022/06/09/ux-design-process-key-components/ https://trymata.com/blog/2022/06/09/ux-design-process-key-components/#respond Thu, 09 Jun 2022 22:58:58 +0000 https://www.trymyui.com/blog/?p=18491 The UX design process doesn’t only provide users with a pleasurable and intuitive user experience. It also offers an opportunity for UX designers to make changes and improvements in their designs as they go along. If you want to design a user-friendly interface for a website or app, you need to understand the meaning of UX and the key components of the UX design process. So, let’s start.

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]]> https://trymata.com/blog/2022/06/09/ux-design-process-key-components/feed/ 0 18491 4 key prototyping methods https://trymata.com/blog/2022/06/01/4-key-prototyping-methods/ https://trymata.com/blog/2022/06/01/4-key-prototyping-methods/#respond Wed, 01 Jun 2022 21:18:55 +0000 https://www.trymyui.com/blog/?p=18452 When it comes to UX design, prototyping is a crucial step in the process. However, how do you know what prototyping method is best for your design team? We hope to shed some light on this. In this article, we will discuss the 4 key prototyping methods and how they can be utilized in your UX design and UX research processes.

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]]> https://trymata.com/blog/2022/06/01/4-key-prototyping-methods/feed/ 0 18452 Prioritizing usability testing In the UX design process https://trymata.com/blog/2022/05/27/ux-design-process-and-usability-testing/ https://trymata.com/blog/2022/05/27/ux-design-process-and-usability-testing/#respond Fri, 27 May 2022 20:37:37 +0000 https://www.trymyui.com/blog/?p=18443 During the UX design process, understanding, collecting, and sorting data and feedback are some of the most vital tasks. To be more exact, it’s becoming a trending UX skill. Usability testing shows you if your target users will use your product or not. As well, the UX design process includes the whole process of developing, owning, and even fixing the UX design and user interface. The UX design process doesn’t just focus on creating innovative products but also works on other aspects of the UX, like efficiency, accessibility, and functionality! This means that usability testing should be a priority throughout the process.

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]]> https://trymata.com/blog/2022/05/27/ux-design-process-and-usability-testing/feed/ 0 18443 What is card sorting in UX? https://trymata.com/blog/2022/05/09/card-sorting-in-ux/ https://trymata.com/blog/2022/05/09/card-sorting-in-ux/#respond Mon, 09 May 2022 20:23:33 +0000 https://www.trymyui.com/blog/?p=18377 One of the easiest traps for a company to fall into is designing a product in their eyes rather than the eyes of the customer. This can lead to many problems. In order to avoid it, it’s important that the user experience is driven by customer feedback. One popular way companies attempt to give user’s a decisive say in UX design is through card sorting. In this article, we will define card sorting, discuss some different branches of it, and talk about its various advantages.

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]]> https://trymata.com/blog/2022/05/09/card-sorting-in-ux/feed/ 0 18377 Keeping the focus on the interplay of universal design and UX https://trymata.com/blog/2022/05/04/the-interplay-of-universal-design-and-ux/ https://trymata.com/blog/2022/05/04/the-interplay-of-universal-design-and-ux/#respond Wed, 04 May 2022 18:15:00 +0000 https://www.trymyui.com/blog/?p=18353 Image Source Technology is often heralded as both the great equalizer and the great emancipator....

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