UX Archives - Trymata

The 9 best UX & product quotes from Trymata’s new podcast

Tim Rotolo — Tue, 25 Apr 2023 21:09:07 +0000

Read the most impactful quotes about UX & product from the first 6 episodes of Trymata's new tech podcast, "Re:Design/Growth."

The post The 9 best UX & product quotes from Trymata’s new podcast appeared first on Trymata.

Digital customer experience: Digital experience and customer experience combined

Darienne Jordan — Fri, 05 Aug 2022 16:56:55 +0000

Before discussing the differences between a digital experience (DX) and customer experience (CX), one thing should be clear: DX and CX are closely related. Therefore, most companies often use these terms interchangeably. Remember, the digital experience is the key component of the overall customer experience strategy. As well, there is the concept of digital customer experience.

The post Digital customer experience: Digital experience and customer experience combined appeared first on Trymata.

Digital experience vs. user experience

Darienne Jordan — Wed, 27 Jul 2022 20:19:13 +0000

So, digital experience and user experience are trending buzzwords right now. But what does it mean? And how can it benefit you? In this article, we are going to explore what user experience and digital experience are, and what the difference between them is.

The post Digital experience vs. user experience appeared first on Trymata.

Leveraging digital experience data to improve your UX

Darienne Jordan — Tue, 26 Jul 2022 09:23:18 +0000

If companies want to cultivate meaningful connections and strong relations with customers, they need to leverage digital experience data. This data can help them improve UX, and they can retain potential customers and reach new customers in an engaging way. Remember, the best UX practices can vary from company to company, but digital experience data can be crucial in improving UX.

The post Leveraging digital experience data to improve your UX appeared first on Trymata.

7 ways to measure user experience using metrics & KPIs

Fresco — Wed, 20 Jul 2022 11:36:27 +0000

User experience is the concept of gauging the satisfaction or frustration of your users while they interact with your product/service. Optimizing the user’s experience throughout their journey is one of the best ways to improve your brand image and secure lasting engagement. Before you can improve your offering, you must develop a deep understanding of where you can improve their experience. To do this, you need to analyze some key metrics and KPIs to gain a holistic view of your customer experience. This article will outline some helpful metrics and key performance indicators (KPIs) that you can use to help measure and improve your user experience.

The post 7 ways to measure user experience using metrics & KPIs appeared first on Trymata.

How UX design and information architecture go hand-in-hand

Darienne Jordan — Thu, 07 Jul 2022 22:41:31 +0000

Just because you’re a good designer doesn’t mean that you don’t need to be aware of the latest technologies and methodologies. In fact, a UX designer can improve professional skills by constant learning. Along with other sciences, designers must learn and study information architecture. IA can help them with their workflow. Some companies and designers believe that information architecture is the foundation of efficient UI and UX design. What are your thoughts about it?

The post How UX design and information architecture go hand-in-hand appeared first on Trymata.

UX Wars: Lyft vs. Uber

Darienne Jordan — Thu, 07 Jul 2022 21:38:40 +0000

As you may have noticed, we recently re-launched our UX Wars campaign with a bit of a twist. We have included audience participation by running polls on social media. Currently, we hope to compare and contrast usability testing results with social media poll results and gain insights about why people prefer one app over the other. With this current round, we focused on rideshare apps. So without further ado, let's dive into UX Wars: Lyft vs. Uber!

The post UX Wars: Lyft vs. Uber appeared first on Trymata.

Customer persona analysis

Fresco — Wed, 22 Jun 2022 20:43:13 +0000

Simply having a good product/service isn’t enough to attract users and create a successful business. You need to reach people that are interested in your solution, have a need for it, and are willing to pay. These three factors are part of a larger image that makes up customer intent and product-market fit. To analyze how your product fits and who the specific audience is, it’s helpful to create a customer persona analysis. This article will define a customer persona analysis and talk about how to build one, why it’s important, and two different research methods used to help create this analysis.

The post Customer persona analysis appeared first on Trymata.

UX playoffs: Food delivery bracketology

Darienne Jordan — Mon, 20 Jun 2022 23:11:38 +0000

If you've been following our social media, then you've probably seen the UX playoffs polls we've been running for the past several weeks. It started as a fun little campaign that we started in celebration of the NBA playoffs. As folks engaged with and voted on their favorite food delivery apps, we were reminded of a time when we used to share UX Wars blog posts and how those resonated with everyone. So, here we are! Soft relaunching our old campaign. Don't worry, friends. The name change was temporary and apropos only to the NBA playoffs situation.

The post UX playoffs: Food delivery bracketology appeared first on Trymata.

Keeping the focus on the interplay of universal design and UX

Luke Smith — Wed, 04 May 2022 18:15:00 +0000

Image Source Technology is often heralded as both the great equalizer and the great emancipator....

The post Keeping the focus on the interplay of universal design and UX appeared first on Trymata.